TUX: Penguin Power!
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Website Analytics

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.



Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Advanced Google AdWords

Advanced Web Metrics with Google Analytics, 2nd Edition

Google Analytics, 3rd Edition

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the D
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